Maximize your business development opportunities
Having seen hundreds of agency credentials and pitch presentations, we have a deep understanding of the internal workings of clients and what goes on behind the scenes. As a result, we can help your small to mid-sized agency put its best foot forward and stand shoulder to shoulder with the big agencies when vying for corporate clients.
There’s no better time to prospect for new business
Marketing teams value greater flexibility and choice and are more willing to experiment with new agencies than ever before. The Agency of Record (AOR) model can be seen as restrictive, while project-based work is becoming more commonplace, opening up opportunities and inviting competition to pitch for new business.
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69%
of advertisers have recently made or plan to make changes to their agency roster
WFA & The Observatory International
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38%
of advertisers are likely to end their current agency relationship within 6 months
Setup
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15%
of agencies say their relationship with marketing procurement teams is “extremely or very healthy”
ANA
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Presenting Credentials
Position your agency for success with a workshop designed to help you refine your agency's positioning and develop a compelling pitch presentation that wins clients. We provide feedback on your credentials and pitch presentations so that they resonate with marketing and procurement executives.
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Managing Procurement
Marketing procurement is more focused than ever on identifying savings and managing risk, and we can help! Our services include help with contract terms and conditions, compliance, risk management, and more. We will also help you identify and articulate your core capabilities and value proposition, ensuring that procurement teams understand your credentials and refer you internally for the right work.
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Expanding Footprint
By leveraging your relationships with clients and central teams, we can help you navigate matrix organizations and expand your reach across business units and markets. We work with you to identify key opportunities to build out your network and develop a tailored approach to capitalizing on a winning growth strategy.
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Enhancing Operations
Whether you need help reviewing ratecards, building a Diversity, Equity & Inclusion (DEI) initiative, navigating SaaS platforms, providing 360 feedback or crafting scopes of work, we will work with you to identify opportunities to improve your business practices.
